Product Launch & Testing

Premier facility, marketing and media opportunities
25 minutes from an International Airport

What makes a product launch successful? It’s a combination of product, location, opportunity, marketing and media. Miller Motorsports Park [MMP] is the premier location to test & launch a product because of distinct advantages it offers in these areas.

As a location MMP is home to one of the fastest and safest tracks in the world. With 23 turns and 4.84 miles featured, MMP has established a reputation as “The Place” for testing all of your vehicle’s engineering components. From acceleration in straight-aways, to braking and cornering, performance is tested by the track at MMP.

At an elevation of 4,400 Feet, MMP offers elite access to elevation tuning and testing. Much like finely tuned athletes who train at elevation, motorsports performance should be tested at elevation.

Miller Motorsports Park has been home to numerous product launches. From concept cars to racing tires, major auto and motorcycle manufacturers and parts makers have commented on how amazing their experience at Miller Motorsports Park was.

After months of refining and tuning, a finished product needs to be tested on a track that is unique and unassociated with the product. By testing the performance of the product at an off-site location you gain better insight into just how well your product is performing.