
Click to Enlarge Image. Miller Motorsports Park, located in Tooele, Utah, has entered into a multi-year marketing partnership agreement with Ford Motor Company that designates Ford as the Official Car and Light Truck of Miller Motorsports Park. The Ford Racing High Performance Driving School, based at Miller Motorsports Park, utilizes Ford Mustang GTs and Ford FR500S race cars exclusively. (Photo courtesy Miller Motorsports Park / Jeremy Henrie)
“Miller Motorsports Park is a superb venue and allows us access to a great road course and several off-road courses, plus a host of other amenities for first class customer and media events,” said Jim Farley, Ford’s Vice President of Global Marketing, Sales and Service. “Without such strong management and the best instructor staff in their field, we would not have had such an outstanding response to the Ford Mustang Boss Track Attack experience.”
The ongoing relationship between MMP and Ford Motor Company has proven to be a perfect strategic fit for both parties.
“From the opening of the Ford Racing Performance Driving School in 2006 to the development of the Ford Racing Mustang Challenge and the purpose-built Ford Mustang FR500S to the new Boss Track Attack program, our companies have worked very closely to identify and develop opportunities to communicate with consumers on new levels,” said Larson. “This partnership perfectly illustrates the kinds of programs we can construct for clients, utilizing our various racing circuits, our expertise in training and hospitality and a superb staff.”
For information regarding the Ford Racing High Performance Driving School, click here, or call 435-277-8000.
For more information on Ford Racing Boss Track Attack program, visit www.BossTrackAttack.com.
John Gardner, Media Manager, Miller Motorsports Park, (435) 277-8101; or email.
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The World Superbike BigM Weekend is Utah's Memorial Day tradition, mixing motorcycles, music and military. The FIM Superbike World Championship returns for a fifth year, making its only visit in the Western Hemisphere at Miller Motorsports Park. The production-based bullet bikes from Yamaha, Ducati, Honda, BMW, Suzuki, Kawasaki and Aprilia will batte at up to 200 mph with some of the world's best riders dragging knees and banging elbows. The weekend will include live music and a major military tribute. Support races and music acts will be announced in the near future.